At regular intervals, you can groom this list – checking whether related themes could be grouped together in a hierarchy.
See the connections between themes and move toward analytical insightĪs you code your material by theme, you’ll start to develop a list of codes. Refer to About Automatic Coding Techniques for the details. NVivo offers plenty of ways to speed up the coding process – you can use the Automated Insights feature to find themes automatically. At any time, you can open a code to see all the references you’ve gathered there. This involves selecting interesting comments and putting them into containers called ‘codes’. Taking a more thorough approach to thematic analysis, you can read through each interview and ‘code’ the emerging themes.
The resulting word cloud can give you early insight into emerging themes – and it’s a fun way to ease yourself into analysis: NVivo gives you ways to get a broad feel for what themes are in the data and it also lets you drill down into the material for deeper analysis.įor example, you can run a quick Word Frequency query to see which words your participants are using most often. How do their ideas differ? What are the points of commonality?.What surprising perspectives do they have?.Thematic analysis involves making sense of what your interview participants are saying: Find and catalogue themes to make sense of the data If your interviews are more free-ranging and conversational, you can use other tools to organize the content by theme. Refer to Automatic coding in document sources for step-by-step instructions. If you’re working with semi-structured interviews (where participants are asked the same set of questions), you can use heading styles to automatically organize the responses.įor example, you can gather all the responses to Question 1 in one place for easier analysis. If your interviews have already been transcribed, you can import the documents directly into NVivo and get started on analysis. Transcribe them yourself using NVivo's transcription tools - this can bring you closer to your data as well as giving you a head start on analysis:.
> Free Transcription: Try NVivo Transcription free today
Let's face it, transcribing can be tricky - particularly if you're working with a lot of interviews or have limited time (and budget). > Watch Webinar to Learn how you can use NVivo for Thematic Analysis These tips can help guide you on your way. If you’re new to NVivo or just getting started with analyzing interviews (thematic analysis) it can be hard knowing where to start. Like you, they're looking for the best way to make sense of their data so they can deliver robust results. On any given day, close to 80% of NVivo users are busy analyzing interviews.